The customer review add-on allows your customers to provide feedback about their expierences with your company. It also allows you to add your own reply and followup to posts to really show customers that you care about your business and their happiness.
A few of the other nice features are the ability for viewer flagging to avoid inappropriate material, e-mail notification that a review was written, and many more options.
Customer Reviews are a great way to bring customer interaction, add origional content, and boost your search ranking.
With five star ratings, optional email notification, and user flags to remove innapropriate posts, Customer Reviews can be a very easy way to promote your business while recieving direct customer feedback.